HBM Group

industry development - business & marketing strategy - industry association secretariat

 
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Welcome to the HBM Group website which informs visitors about the company's unique business services designed to assist not-for-profit (NFP) industry associations. 

 

The company was founded in 1996 initially assisting small to medium sized business operators with strategic marketing, management and business development solutions.  In these early years the company quickly established its credentials in each of these business discipline areas.   

 

Since these early years the company has developed core competencies within NFP organisations -  in particular specialising in the provision of contract secretariat services for NFP organisations.

 

Subject to the specific needs of the organisation the company can  – provide comprehensive support to all areas of the organisation. In particular, industry development, industry policy and advocacy advice, industry education and marketing programs, amongst other services.

 

We achieve this by assisting in the professional management of NFP organisations, thus allowing them to be member and issues focused. By drawing on our diversified range of management skills available, organisation can lower operating costs.

not-for-profit sector

The NFP sector is not small - official estimates suggest that the NFP sector contributed more than $21 billion or 3.3% of Gross Domestic Product (GDP) for the period 1999-2000.  When imputed wages for volunteer services were included, the contribution of NFP institutions increased to 4.7% of GDP. The NFP sector also makes a significant contribution to employment. In comparative terms, NFP sector adds more to GDP than the mining industry. Even without an imputation for volunteer services, the NFP sector is larger than both the communications sector and the utilities sector.

 

The NFP sector is made up of very diverse organisations, legal definitions and methods of incorporating can differ greatly across the Commonwealth, State and Regional jurisdictional boundaries.

"Our vision is to develop long term mutually sustainable relationships through beneficial outcomes."

HBM specialises in integrated and tailored solutions for industry associations looking to expand or improve its competitive advantage. HBM bring together all the services you need to provide total strategic market planning, management and evaluation services for new and existing industry associations. Meaning less overheads and greater efficiencies for your membership.

 

Our vision is to develop long term mutually sustainable relationships through beneficial outcomes. Providing clients with personalised support services via the implementation of a range of activities tailored to your organisation's specific needs, requirements, and budgets.

capability

HBM provides a highly competent service in the field of association management. We maintain our own code of practice, which states our charter is to provide the highest quality assistance and advice within the scope of our ability and field of specialisation.

strengths

We offer a specialised service in marketing, business, management and networking solutions for businesses. Our extensive operating experience ensures our knowledge of the market place within the Australasian business environment.  We have invested in many specialised Information Technology tools that allow us to provide services and advice of a high standard with prompt response times so that clients can make decisions in a timely manner and get on with business.

focused

We are fully independent and therefore can focus on accomplishing important tasks, projects or assignments in a prompt fashion, therefore your member and association management can focus on their respective businesses without diversion.

sounding board

Objectivity is a very important quality to maintain when preparing for any decision making process which requires new direction, and/or, capital commitment. HBM can provide a fresh viewpoint, or a reality check unencumbered by pressure or bias which undoubtedly exist within any industry association operating in today’s business environment.

networks

With 20 years of business management experience in various business sectors, Craig Heidrich has been able to develop extensive national and international networks and contacts throughout various industry sectors.

people

Craig Heidrich has an extensive background in strategic marketing and business development within small to medium sized enterprises (SME's) and business management environments.

 

Craig's business experiences over the last 18 years include retail business operations to large manufacturing enterprises with both national and international distribution. Industry sector experiences include hospitality, automotive manufacturing, furniture, marine and heavy industries. 

 

Prior to establishing HBM Consulting, Craig held the position of Business Development Manager for a large vertically integrated automotive components manufacturing company based in Australia. Major key customers included Toyota, Mitsubishi, Holden and Nissan car manufacturers. Key role's included the management and development of domestic and export marketing programs designed to grow opportunities within Asia Pacific region.

"business experiences over the last 18 years include retail business operations to large manufacturing enterprises with both national and international distribution".

As a life long student of business, Craig is currently engaged in undertaking a major research completing a Doctor of Business and Administration. He completed a Masters of Business and Administration (MBA) with Merit in 1999, with specialisation's in Marketing and International Business management at the University of Wollongong. Craig is also a fellow of the Australian Institute of Management (AFAIM), and Certified Practicing Marketer (CPM) with the Australian Marketing Institute (AAMI) professional program.

 

 

 

 

 

 

 
 

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